The Truth About The Price of Wedding Flowers

Mixed Floral Bouquet -

Wedding flowers are one of the most important decor items on your list.  While there are plenty of ways to crunch numbers on your wedding budget, your floral budget is not one of them. In this blog I hope to explain why professional wedding florists charge what they do. 


If you are looking for quality flowers, not just a random grocery store bouquet or bruised flowers of a low grade quality, you will need to pay more. Professional, high end wedding florists source their flowers from the best growers worldwide who in turn need to be compensated for growing, processing, packaging and shipping the flowers in perfect condition direct from their farms to wholesalers. Flowers arrive from Holland, South Africa, South America, California, Florida and Italy just to name a few. It is also worthwhile to note that individual flower costs vary. If flowers are rarer, harder to grow or have limited growing seasons they are often more expensive.


Most professional florists specializing in weddings will have invested in formal studies and/or paid workshops to hone their skill and technique. It takes years to master the skill of floral design. Wedding florists provide a unique floral creation that is made individually by hand for you.


A huge amount of time is required. First, there is the initial consultation, then numerous emails to revise the floral proposal/quote, then time for sending the contract.   Then you need to add the time involved in ordering the proper quantity of flowers.   Several days before the wedding actually happens your florist receives your flowers and has to process each flower by hand, making sure leaves and thorns are trimmed off. Each flower needs to be properly cut and placed in a bucket of water with the correct amount of floral preservative so that they hydrate properly to look their best on your wedding day. After the flowers are hydrated there are hours of work that go into separating the flowers for each arrangement and creating each bouquet, boutonniere, corsage, flower crown, centerpiece…you get the picture; all of which is done by hand.

There is the time that goes into boxing and preparing the flowers for pick up or delivery, which also needs to be accounted for. There are delivery and set up fees to help cover the time and staffing needs of your professional florist. They need to deliver the flowers to your event and successfully unload and set the flowers in their proper place before the ceremony and reception begin. You need someone who is reliable and knows how to unpack a centerpiece correctly and who will show up on time to your event; someone who makes sure everything looks amazing before you and your guests arrive.

White Bridal Bouquet -

White Bridal Bouquet –

Quality, experience and time are all things to remember when booking your wedding florist.   It is also important to keep in mind what you are comparing when you receive quotes from various floral designers. Are they offering the exact same design?  Most likely not.   Read carefully for sizing of centerpieces listed in the proposals and the list of flowers each florist intends to include in your bridal bouquet for example. If one florist is quoting on expensive orchids for the bouquet while another is quoting on baby’s breath there will be a large discrepancy between the two.

It is important as well to choose a wedding florist who understands your floral vision and has a floral style that fits with it. Of course your wedding florist can provide ideas for staying within your budget but other times they may not be able to accommodate a lower budget with the floral requirements you are asking of them.

Five Tips on Choosing Your Bridal Bouquet

Bridal Bouquet on Chiar -

Your bridal bouquet is a keepsake that should be carefully selected.   What flowers should you include in your bouquet?  What color or shapes work best with your theme and dress?  Should you select a cascade arrangement or a hand-tied bouquet? So, if you are totally unprepared to work with your florist, here are some suggestions to help you when ordering your bouquet.

  1. Know the type or theme of your wedding, and ideally choose your wedding dress first.
  2. The design of the bouquet should complement your dress, not drown you or hide the silhouette. Do not opt for a trailing bouquet if the detail of your dress is on the front lower portion, but if you have a long train or bustle at the back of your dress you might want to balance the look with a more dramatic bouquet.  Also, don’t hide your waist – make sure your bouquet is much narrower than your waist.
  3. Choose flowers that are in season to control costs.
  4. Wedding dresses today are sometimes ivory or cream, so take a swatch along if you have it to choose the perfect shade and exact color of your flowers.
  5. If you have a family heirloom such as an antique brooch, work that into the bouquet.


And if you love your bouquet, consider having it preserved!

Gorgeous Floral Trends for 2014 Weddings

White Floral at Foundary Art Center


I recently had an opportunity to talk with a number of top floral designers in our area and asked them about what they thought would be the highlight of the 2014 floral decor themes and trends.  It seems that the one thing I heard over and over was that couples wanted to create that outdoor feeling inside, with lots of tall, lighted trees lining the aisles and huge centerpieces.  (If you will recall, Kate Middleton and Price William transformed the Westminster Abbey into an English country garden.)  In addition, you will see lots of specialized lighting added to the floral displays which can create an amazing effect for when the overhead lights go down.  Light creates drama and can also be implemented with lots and lots of candles.

Flower choices include full bloom type selections such as blousy roses, peonies, and hydrangeas.  Bouquets are larger and more radiant and you will see more trailing designs rather than the massed, hand tied style of previous years.

Something Unique


Rather than an expensive floral bridal bouquet, you might want to consider a new look that is becoming very popular – the brooch bouquet.  This alternative for brides who want to avoid carrying flowers can be something fun to create.  Many brides raid their grandmother’s jewelry box to find the perfect heirloom pieces.  Classic pearls, sapphires, cascading gold….just about anything can be used.Other brides have enjoyed the search going to estate sales and antique shops.  And sometime the couple picks out pieces together.  It’s a great look for the vintage wedding.

Blue Brooch Bouquet


Silver and Gold Brooch Bouquet

If you are not the creative type, and still want to have a brooch bouquet, there are places like that can create your brooch bouquet for you.

And as the same time, you have your “something old” and/or “something borrowed”.   And do any of you brides know the full verse to that English poem?  A small gift will be sent to the first bride who can site the entire poem.

More beautiful Bridal Bouquets

Back by popular request a few more beautiful bridal bouquets to adore.  Images 7 and 8 courtesy of J. Pollack Photography.



Photo Bouquet

Photo Bouquet








Still More Bridal Bouquets